CASE LIBRARY
Success StoriesEmpowering Brand Value
From industrial design of bottle shapes and packaging visuals to comprehensive brand strategies and coordinated implementation, these real-world projects showcase Meilin’s design decisions and delivery capabilities.
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Real-World Project Examples
Currently displaying 23 of 23 cases
How can the two drinking water series—Hydrogen Boat and Xisi Silibao—maintain their distinct identities while ensuring a cohesive brand relationship between the small bottles and the 5L and 12L large bottles? Meilin approached this by focusing on the bottle silhouettes, teardrop-shaped labels, color schemes, and cardboard boxes to organize the packaging for bottles of various sizes.
"Like Water, Without Strife" 480mL Natural Soda Water: The concept of "water" and the sense of restraint in the brand name are translated into the bottle’s undulating contours, calligraphic label, and two packaging color schemes—turquoise and black. Meilin designed the bottle shape, label, cap, and outer carton to revolve around a single focal point.
The design of the De Risu 380mL mineral water bottle strikes a balance between a sense of clarity, information recognition, and visual memorability in a small-capacity bottle. Meilin uses vertical proportions, a blue label band, and continuous flowing water-inspired lines to arrange brand information and bottle details in different locations.
The packaging design for Fanglei’s “Zhi Shui” 360 mL rose beverage features a bud-shaped cap, a tapered bottle, and a minimalist label, seamlessly integrating the rose theme into the bottle itself.
The packaging design for the "Little Foreigner" 125 mL strawberry- and blueberry-flavored yogurt drink series focuses on distinguishing between flavors, establishing a hierarchy of information, and ensuring consistency from individual cartons to full cases.
“The visual design for the ”Yeyey Misses You” 500 mL coconut water packaging uses a green-and-white color scheme, eye-catching category text, and an image of a green coconut to establish a clear reading path from top to bottom.
Taiquan Baijiu’s packaging connects the 24 solar terms through a unified bottle design, telling different stories through illustrations of farming and winemaking, and expands upon the Fengquan bottle-and-box set to create rich cultural content while maintaining a clear brand identity.
Aldor's alcohol-free wine packaging features a minimalist design with three themes: the Grape Fairy, irises, and cloud patterns. The overall composition—comprising the brand logotype, bottle cap, neck label, and front label—strikes a balance between clear brand recognition and a sense of solemnity when raising a glass.
The design of the LADY SHOW 270mL intimate care bottle features a gently tapered body, a rounded pump cover, and a three-color series, achieving a cohesive look, strong brand recognition, and clear differentiation between the various styles.
The design of the Aikofu syrup packaging system features a unified bottle shape, white-background flavor labels, and silver bottle necks, linking the six flavors through a combination of screw caps and pump tops, thereby ensuring both the series’ cohesiveness and the distinctiveness of each flavor.
Design case study for an optimized appearance of a 3kg ocean-themed laundry detergent bottle. Under the theme “Whale Leaping Through the Waves,” the study compares design proposals focusing on the handle hole placement, the curve of the bottle’s shoulder, wavy lines, and three sets of ocean-inspired color schemes.
The design of the Henjieli 2.5 kg laundry detergent bottle combines the continuous curves of “Dual Strings in Harmony” with the square, orderly lines of “Roman Colonnade” to explore how the handle, label, and fragrance color scheme collectively shape the container’s visual identity.
The design for Qiao Zhangmen’s 500mL Bitter Buckwheat Tea—from the three bottle shapes to the negative space around the seal and the dark-colored label—establishes a cohesive relationship between the brand, the tea’s color, and the series’ color palette, ensuring that the container and packaging together create a distinct and memorable impression.
"Little Glutton" 300mL Pink Lemon Sparkling Water Packaging Design Case Study: This project showcases the evolution of the bottle’s visual design—from initial concepts to final approval—and extends to the outer carton for 24 bottles and a 6-bottle multipack.
Case study on the bottle and packaging design for the Yise Natural Mountain Spring Water series, covering 380 mL, 480 mL, 4.8 L, and 11.8 L PET bottles, labels, and outer cartons, illustrating how small and large-capacity bottles maintain a consistent brand identity.
Dream Dimension 275mL soda-based alcoholic drinks transition from neat, badge-like designs to a street-inspired, splatter-paint aesthetic. By utilizing shared brand symbols, a consistent layout, and four distinct flavors, the classic glass bottles develop their own distinctive series identity.
Case study of Hydrogen Boat Natural Mineral Water’s various bottle sizes and carton packaging, demonstrating how the 520 mL, 5 L, and 12 L designs maintain consistent brand identity across different capacities.
The packaging design for the Happy Password beverage series—which includes beer, fruit beer, sparkling wine, and bubbly under the same brand—showcases how the smiley face logo, blue aluminum cans, and various bottled products come together to form a clear product line.
Design proposal for a 150 mL desktop soy sauce glass bottle by Shisheng Brewing, comparing different bottle silhouettes, label information, and two aesthetic options: decals and heat-shrink film. The images on this page show design concepts and do not indicate that the product has entered production.
Design proposal for Youshanfang’s 375 mL glass bottle of flaxseed oil, comparing three variations in terms of grip position, front label information, and bottle silhouette.
Blueprint Craft Beer 258 mL Bottle Design Proposal: Compares three design directions—the bottle’s spiral fluting, the crystalline surface at the base, and the undulating shoulder—and illustrates the placement of the brand logo on the small bottle.
Design proposal for multiple bottle sizes for Xiangli Mountain Spring Water, ranging from portable bottles to large barrels, comparing three design concepts: mountain-and-water ripples, the curves of a stream on the side, and the outline of the character “立” (li).
Design proposal for the Luhua 60 mL fragrance sample bottle: For in-store sampling at supermarkets (non-sale items), this proposal compares three opening mechanisms—flip-top, screw-top, and dip-top—as well as the presentation of the bottle shoulder and brand information.
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BOTTLE & PACKAGING INNOVATION
Shenzhen Meilin Industrial Design Co., Ltd.
Establish brand identity through the aesthetics of original bottle designs,
Ensure the successful implementation of designs through engineering expertise.
We specialize in innovative bottle and packaging design for mineral water, fruit juices, alcoholic beverages, cooking oil, personal care products, and household cleaning products.
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