Brand Packaging
Full-Scope Design
From brand strategy and visual identity to the implementation of bottle design and packaging,
Build a unified product brand image and market recognition.
01
Brand Strategy
Establishing a product direction based on the market, product categories, and target consumers
02
Brand Identity
Visual System: Logo, VI, Typeface, Color Scheme, Super Symbols, etc.
03
Bottle Packaging
Original bottle designs, labels, color boxes, gift boxes, and overall packaging visuals
04
Listing Implementation
Promotional posters, product materials, visual displays, and production implementation support
Comprehensive Brand Packaging Project Visuals
From initial positioning to packaging and project implementation, we combine the following five categories of services based on the actual scope of the project.
01
Brand Strategy and Product Positioning
Based on the market, product category, and target audience, define the product’s direction, value proposition, and communication strategy.
- Markets and Categories
- Target Audience
- Product Positioning
- Product Highlights
- Brand Concept
- Language of Communication
02
Brand Visual Identity System
Translate the strategy into a unified, scalable brand identity language.
- Brand Logo
- Chinese and English Fonts
- Brand Standard Colors
- Auxiliary Graphics
- Super Symbol
- Basics VI
03
Bottle Shapes and Packaging Design
Coordinate container design with packaging visuals to ensure consistency in product form, information, and brand messaging.
- Original Bottle Design
- Tags
- Color Box
- Gift Box
- Overall Color Scheme
- Materials and Printing
04
New Product Launch Visuals
Develop consistent display and promotional materials tailored to the new product launch scenario.
- Product Renderings
- Promotional Poster
- Product Catalog
- E-commerce Channel Materials
- Video Showcase
- IPO Communications
05
Project Implementation Support
Once the design direction is confirmed, we will proceed with detailed engineering, validation, and mold-making support.
- 3D Modeling
- Dimension Details
- Proof
- Engineering Documents
- Mold Making Support
How to Choose Among Three Types of Design Services
Choose services based on the stage of your project, and avoid confusing a single packaging design with a comprehensive brand strategy.
01
Bottle Industrial Design
Determine which bottle type to use for the product.
Original Bottle Design / Structural Appearance / Industrial Design / Engineering Implementation
02
Packaging Visual Design
Determine what the product packaging will look like.
Suitable for projects that already have a brand, logo, and product positioning.
Tags / Color Boxes / Gift Boxes / Packaging Design / Printing Techniques
03
Comprehensive Brand Packaging Design
A comprehensive system covering everything from brand positioning to the final visual identity for market launch.
Ideal for new products, new brands, product upgrades, and brand repositioning.
Strategy / Brand / Logo / Visual Identity (VI) / Bottle Design / Packaging / Launch Visuals / Product Rollout
Design Process
Requirement Discussion
Strategic Positioning
Visual Creativity
Presentation of the Proposal
Prototype Production
Maintenance and Extension
Do you have a clear plan for new products? Start with a project assessment.
Please submit information on the product category, capacity, material, filling method, launch date, and reference materials. Meilin will discuss suitable bottle designs, packaging, and implementation strategies based on the specifics of your project.
Shenzhen Meilin Industrial Design Co., Ltd.
Establish brand identity through the aesthetics of original bottle designs,
Ensure the successful implementation of designs through engineering expertise.
We specialize in innovative bottle and packaging design for mineral water, fruit juices, alcoholic beverages, cooking oil, personal care products, and household cleaning products.
Design Services
Industry Solutions
© 2026 Shenzhen Meilin Industrial Design Co., Ltd.