PACKAGING VISUAL DESIGN

Packaging Visual Design

Make the product stand out at a glance and leave a lasting impression

From market positioning and visual style to labels, bottle designs, and packaging for the product line, we establish a clear and consistent brand identity for the product.

Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
Packaging Design for the “Little Foreigner” Dairy Series · Project Visuals
Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
HOW WE DESIGN

Our Design Approach

01

Strategic Insights

Based on market and brand considerations, define the direction of the packaging design.

02

Visual Creativity

Develop a distinctive visual language and packaging composition.

03

Packaging Implementation

Coordinate labels, bottle labels, gift boxes, and in-store displays.

04

Series Extensions

Ensure clarity and consistency across multiple specifications and product lines.

SELECTED CASES

Featured Cases

Images, project names, and summaries are retrieved from published Meilin case studies.

Blueprint Craft Beer 258 mL Bottle Design Proposal: Compares three design directions—the bottle’s spiral fluting, the crystalline surface at the base, and the undulating shoulder—and illustrates the placement of the brand logo on the small bottle.
Design proposal for multiple bottle sizes for Xiangli Mountain Spring Water, ranging from portable bottles to large barrels, comparing three design concepts: mountain-and-water ripples, the curves of a stream on the side, and the outline of the character “立” (li).
Design proposal for the Luhua 60 mL fragrance sample bottle: For in-store sampling at supermarkets (non-sale items), this proposal compares three opening mechanisms—flip-top, screw-top, and dip-top—as well as the presentation of the bottle shoulder and brand information.
Design proposal for Youshanfang’s 375 mL glass bottle of flaxseed oil, comparing three variations in terms of grip position, front label information, and bottle silhouette.
Design proposal for a 150 mL desktop soy sauce glass bottle by Shisheng Brewing, comparing different bottle silhouettes, label information, and two aesthetic options: decals and heat-shrink film. The images on this page show design concepts and do not indicate that the product has entered production.
The packaging design for the Happy Password beverage series—which includes beer, fruit beer, sparkling wine, and bubbly under the same brand—showcases how the smiley face logo, blue aluminum cans, and various bottled products come together to form a clear product line.
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