PROJECT CASE
Bottle Shapes and Packaging Design for the Hunan Fenshui Mineral Water Series
Two brands, multiple capacities—it’s not enough to just change the name.
For a single drinking water project, more than one bottle is often designed. Hunan Fenshui’s product design encompasses both “Hydrogen Boat” and “Xisi Silibao,” and must also address small-capacity drinking water, 5-liter family-size bottles, and 12-liter large-capacity products.
The challenge lies on two levels: the two product lines must each have their own distinct look, while the large and small bottles within the same line must be easily distinguishable. If we simply change the brand name, the distinction won’t be clear enough; if we redesign each size, the entire product line risks looking disjointed.
Meilin considered the bottle shape, label, and cardboard box as a unified whole. The design process began by identifying which features needed to be retained, then determining which elements should vary according to the brand and capacity—rather than simply scaling up the first small bottle in direct proportion.
First, establish a shared foundation, then differentiate the brand personalities.
Both series use teardrop-shaped labels, concentrating the brand information on the front of the bottle. The teardrop shape has a direct association with drinking water and features a clear outline. It provides a common point of recognition, eliminating the need for elaborate decorations all over the bottle to indicate what the product is.
"HydroBoat" creates a contrast with its black label, white brand name, and yellow text. "Xisi Silicone" uses a deep blue-purple label, with the name and water ripple pattern concentrated at the bottom. Both share a similar labeling approach but have distinct visual identities.
This distinction extends to the cardboard boxes as well. The brand name, color blocks, and bottle illustrations on the boxes correspond to those on the individual bottles, ensuring that the bottles and outer boxes maintain a consistent style rather than presenting a mismatched look.
For the small bottles, the proportions must be clear; for the large bottles, the proportions must be adjusted.
The front surface of a small volumetric flask has limited space. Hydrogen Boat placed the label toward the top of the flask, leaving the transparent body and its undulating lines visible below. The brand is seen first, with the flask’s details appearing afterward, ensuring that the texture and text do not compete for the same space.
With the 5L and 12L sizes, the design focus shifts beyond just the slender silhouette. The wider bottle bodies require a redesign of the shoulder, belly, and handle areas, and the front label must also be scaled to match the larger size. The diagonal lines on the larger bottles carry forward the series’ signature style, but they do not replicate every detail of the smaller bottles.
The trade-offs here are very specific: retain the instantly recognizable labels and line relationships, while altering the shapes that affect the overall proportions. This allows different capacities to have distinct contours without making them seem like unrelated products.
Why not make everything the same?
Consistency across a series does not mean making all bottles exactly the same. A thin line on a small bottle might appear too faint when applied to a large bottle; conversely, a bold pattern on a large bottle might crowd the label if scaled down to a small bottle. The size and placement of identical elements must be adjusted accordingly.
The smaller Hydrogen Boat bottles retain a light, upright appearance, while the larger bottles emphasize the seamless contours of the shoulder and body. Xisi Silicone maintains a distinct identity through a more concentrated front label and color scheme. These design variations are tailored to the proportions of each bottle, rather than being changes for the sake of change.
The value of designing mineral water bottles in multiple sizes lies in these decisions: what should remain consistent, and what must differ. Only by clarifying these two points first can we establish a foundation that can be built upon when adding new sizes later.
The result was two complete product lines.
The project showcases a variety of bottle shapes, labels, and carton packaging solutions for Hydrogen Boat and Xisi Silicone. For Hydrogen Boat, the 520 mL, 5 L, and 12 L sizes, among others, demonstrate the relationship between the bottle and the outer carton; Xisi Silicone also maintains a consistent brand identity across different capacities.
The end result is not just a few water bottles with different shapes, but a design system that clearly illustrates the relationships between the products: the labels and colors distinguish the brands; the outlines and proportions indicate capacity; and when placed together, they reveal the continuity of each series.
If your drinking water products also include multiple brands or different bottle sizes, Meilin can start by discussing the overall product line and then gradually address the design and packaging of each individual bottle, rather than first creating a single design and then forcing it to fit all specifications.
Related Services:Industrial Design Services for Bottle Shapes、Packaging Visual Design Services. You can also learn moreDesign of Drinking Water and Mineral Water Systems。
Continue reading:Why is it necessary to determine the label format for mineral water bottles first?；The Approval Process for PET Bottle Designs: From Renderings to Mold Production。
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