Project Overview
Brand
Hydrogen Boat
Products
Drinking Natural Mineral Water
Key Display Specifications
520 mL, 5 L, 12 L
Design Content
Bottle Shape, Front Label Area, Carton Packaging
One product line, three bottle sizes
The “Hydrogen Canoe” line includes both 520 mL portable water bottles and 5 L and 12 L large-capacity bottles. If we simply scaled up the small bottles, the proportions of the bottle shoulders, handles, and labels would all change; if we designed a separate set for each capacity, it would be difficult to recognize them as part of the same brand. The challenge in this project was to ensure that the “Hydrogen Boat/CANOE” brand identity remains recognizable across these variations in size.
First, preserve the brand identity of Hydrogen Boat
The common thread is the name “Hydrogen Boat/CANOE,” not a single bottle label design. The 520-mL small bottles feature a narrower, transparent information panel on the front, while the 5-L and 12-L bottles use a larger, black, teardrop-shaped label. Even as the bottles get larger, the brand name remains recognizable, though the information panel is rearranged to fit the bottle’s shape.
The cardboard box also features the same dark-colored main design and brand lettering. Whether viewed individually or as a full case, both the single bottle and the box are easily recognizable.
The small bottle makes its first impression with its name
The 520-mL bottle features a vertical silhouette and a relatively shallow shoulder, with the Chinese name “氢舟” and the English name “CANOE” concentrated in the upper half. The lower half retains the transparent bottle body with subtle undulations, ensuring the brand is noticed first and the shape is remembered afterward.
A cardboard box containing 12 bottles of 520 mL each features the brand name set against a dark background, with packing information clearly labeled. When the bottles are placed inside the box, the brand name appears as a continuous design.
Redesign the shoulder and handle of the large bottle
The 5L and 12L bottles are much wider than the smaller ones, and space must be left at the top for the handles. The design therefore reworks the bottle’s shoulders and body, enlarging the black teardrop-shaped information area to ensure the name and capacity remain clearly visible on the front.
The diagonal contours of the large bottle’s body add visual interest, but they do not simply replicate the shape of the 520 mL bottle’s front label. The large-capacity bottle still features the “Hydrogen Boat” brand name, but it is not simply an enlarged version of the small bottle’s design.
How Can Cartons Maintain Individual Bottle Identification?
The cartons containing 520 mL × 12 bottles, 5 L × 4 bottles, and 12 L × 2 bottles retain the dark-colored main design, brand name, and volume labels. Although the number of items per carton varies, the reading order remains the same: first identify the brand, then check the size.
Although the single-bottle, large-bottle with handle, and cardboard box designs differ in form, they all feature the same brand lettering and dark-colored packaging; the front label varies depending on the capacity. This continuity across packaging tiers is more valuable than the mechanical replication of the same stripe.
What remains in the end is cross-specification hydrogen vessel identification.
This page showcases the various bottle sizes, front visuals, and carton packaging for the Hydrogen Boat single brand. The small bottles clearly display the product name, while the large bottles feature handles and labels rearranged according to their size; the entire collection maintains a consistent brand identity.
This demonstrates Meilin's ability to design both the bottle shape and the packaging as a unified concept. If your product is also available in multiple sizes, you may want to learn more aboutIndustrial Design Services for Bottle Shapes。
For more information on preliminary decision-making, please readWhy is it necessary to determine the label format for mineral water bottles first?和How Can Mineral Water Bottle Shapes Improve Shelf Visibility?. You can also viewBottle Shapes and Packaging Design for the Hunan Fenshui Mineral Water Series及"Like Water, Without Strife" 480 mL Natural Soda Water Bottle and Packaging Design. If you’d like to discuss how to coordinate bottle designs, labels, and cartons, you canContact Meilin Design。
