PROJECT CASE
Design of the De Risu 380ml Mineral Water Bottle
In a 380-milliliter space, complex information isn't necessarily easier to remember.
DERSU is a 380-milliliter natural mineral water. The small bottle size leaves little room for the label and design, yet the product must convey the brand, category, and size all at once. Adding more texture might make the information look too crowded; leaving only a smooth, cylindrical shape, however, risks losing the product’s distinct identity.
The key to this project isn’t to make the bottle more complex, but to determine which elements should be visible. The brand message must be clear, the transparent bottle must be preserved, and the bottle must have a distinctive feature that makes it recognizable even without the label.
Meilin therefore opted for a restrained, vertical layout, using blue labels to consolidate information and placing continuous lines in the lower-middle section. Rather than having every element compete for attention, the packaging is designed to be understood sequentially.
First, place the information in the right spot, then decide how to transform the bottle.
The De Risu label is positioned below the bottle shoulder, forming a distinct blue horizontal band. The brand name and product information are grouped together, while the lower portion of the bottle remains transparent and unlabeled, ensuring the label does not completely cover the bottle.
The purpose of this is to distinguish between two objectives: the upper part tells people what the product is, while the middle and lower parts help create a visual impression of the bottle’s shape. If all the text and textures were crammed onto the front—even if every detail were carefully designed—it might be hard to know where to look at first glance.
Shades of blue and the transparent bottle body form the primary color scheme. A limited color palette does not mean a weak visual impact; the consistent placement of the blue accents creates a cohesive, recognizable look when the bottles are arranged in groups.
Why aren't the water flow lines evenly distributed across the bottle?
The bottle’s contours extend from beneath the label, forming a continuous path through curves and variations in relief. Rather than uniform concentric rings, these contours create shifts in light and shadow when viewed from different angles, giving the transparent bottle its own distinct shape.
The lines do not extend to cover the entire surface because the top portion already features the brand information. By concentrating the design elements in the middle and lower sections, the label remains intact, and the bottle is not broken up into many small pieces.
A straight, basic silhouette is complemented by subtle variations: from a distance, the outline appears clean and neat; up close, curved details emerge. A design doesn’t have to rely on an exaggerated waistline to work; the key lies in where the main features appear and whether they flow seamlessly into one another.
The neck and shoulders of the bottle should also contribute to the overall silhouette.
The transparent sleeve around the bottle neck gives the top a clean, cylindrical silhouette that echoes the upright body of the bottle. The bottle shoulder serves as a transition between the sleeve and the label, without the addition of any further bold decorative elements.
When viewed at an angle, the top, the shoulder of the bottle, the blue label, and the lines in the lower-middle section still maintain a clear hierarchy. A visually appealing front view is only the first step; when rotated, no element unrelated to the overall design should suddenly appear.
This is also an aspect that requires careful consideration when designing small-capacity mineral water bottles. Whether a single detail looks good must be evaluated in the context of the entire bottle to avoid a top that’s too heavy, a label that’s too crowded, or a sudden break in the lines at the bottom.
This bottle works because of what it leaves out, not what it adds.
The project showcases the same bottle design through front, composite, top-down, and low-angle renderings. The upright proportions define the overall silhouette, the blue label conveys brand information, the flowing lines create a memorable shape, and the transparent top maintains a sense of clarity.
Rather than each section striving to stand out on its own, they work together around a single 380-milliliter water bottle. The resulting design isn’t the one with the most elements, but rather a cohesive concept where the information and form do not obscure one another.
If your bottled water product has a small volume but a lot of label information, you should first determine what consumers need to see at a glance, and then arrange the bottle shoulder, label placement, and texture accordingly. Meilin can address these specific issues to discuss how the bottle design can truly serve the product—rather than simply adding decoration.
Related Services:Industrial Design Services for Bottle Shapes. You can also learn moreDesign of Drinking Water and Mineral Water Systems。
Continue reading:How Can Aquarius Build Shelf Distinctiveness?；Why Is It Important to Determine the Label Format First?。
Similar Projects:Hunan Fenshui Mineral Water Series；Like Water, No Strife Natural Soda Water。
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