MEILIN · CASE DETAILS
Aldor De-Alcoholized WinePackaging Design
Create a classic, understated visual identity for the beverage line using deep green, off-white, and gold, and clearly communicate the non-alcoholic beverage category through the label hierarchy.
Dealcoholized Wine
Labeling and Bottleneck Visualization
01 · BRAND POSITIONING
Let's Start with Brand and Market Issues
First, let’s clarify how the project is defined, and then move on to discussions about aesthetics, design, and engineering.
Brand or Market Positioning
The current project’s visual design features a dark green bottle, an off-white main label, and gold accents to convey a classic, understated beverage aesthetic; the “No Alcohol” text on the neck of the bottle clearly identifies the product as an alcohol-free beverage.
Project Background and Design Challenges
Based on the existing visual analysis, the packaging needs to preserve the ceremonial feel associated with alcoholic beverages while clearly communicating its non-alcoholic nature. Since the client’s original brief is no longer on file, this assessment will not be documented as a confirmed client brief.
02 · AESTHETIC STRATEGY
Visual Aesthetics Track
Aesthetic Strategies
The deep green sets a calm, steady tone, while the off-white main label provides a clear contrast; the gold neck wrap and decorative details enhance the sense of sophistication. The design balances the density of decorative elements, ensuring that the brand name and category information remain the visual focal points.
A deep green, calm color scheme
Off-white label with white space
Exquisite Gold Details
A Classic, Restrained Charm
03 · FORM LANGUAGE
Design Language and Proportional Silhouettes
Original Styling Language
The design language that can currently be confirmed is primarily limited to the visual aspects of the packaging: white space on the main label, gold accents, and a cohesive, understated design that integrates the brand logo with the information on the neck of the bottle. The available evidence is insufficient to prove that the bottle itself was originally designed by Meilin.
Proportions and Contour Design of the Bottle Shoulder and Body
The image shows a deep green, long-necked wine bottle with the shoulder tapering naturally toward the neck and a slender body. This is merely an objective description of the visible form and does not imply that the bottle was designed by Meilin.
04 · SHELF RECOGNITION
Label Display, Shelf Identification, and Product Line Organization
Label Display and Shelf Identification
The neck wrap, brand logo, and off-white main label create a top-to-bottom hierarchy of information; the light-colored label contrasts sharply with the dark green bottle, while the gold accents provide a subtle yet clear visual identifier on the shelf.
Approach to Series Design
Project Visual Design
07 · RELATED CASES
Continue browsing related real-life case studies
Taiquan Beverage Gift Box Packaging
Real-life cases related to alcoholic beverages that have been published on this site.
HydroZhou Natural Mineral Water
Visual Examples of Various Volumetric Flask Types and Packaging.
Tianbo Daily Chemicals Personal Care Packaging
Examples of bottle shapes and color schemes.
Let’s build brand recognition for our next product, starting with the bottle design
Whether it’s mineral water, fruit juices, alcoholic beverages, cooking oil, or personal care and household cleaning products, we welcome you to submit your project requirements and discuss them with the Meilin Design Team.
Shenzhen Meilin Industrial Design Co., Ltd.
Establish brand identity through the aesthetics of original bottle designs,
Ensure the successful implementation of designs through engineering expertise.
We specialize in innovative bottle and packaging design for mineral water, fruit juices, alcoholic beverages, cooking oil, personal care products, and household cleaning products.
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