MEILIN · CASE DETAILS

Aikofu SyrupPackaging Design

Establish a series identity for multi-flavor syrup packaging through a unified bottle shape, a silver neck system, and flavor-inspired colors.

Flavored Syrups

Six Visual Series

Screw-on Cap / 10 mL Pump Head

01 · BRAND POSITIONING

Let's Start with Brand and Market Issues

First, let’s clarify how the project is defined, and then move on to discussions about aesthetics, design, and engineering.

Brand or Market Positioning

The current visual design features a unified bottle shape that accommodates a variety of flavored syrups. It establishes brand recognition through the bottle’s color, flavor imagery, and English names, while showcasing both screw-cap and pump-top dispensing options.

Project Background and Design Challenges

Based on an analysis of the existing materials, the design must strike a balance between unity and distinction when multiple flavors are displayed side by side, while also addressing the overall proportions of the design, including the vibrantly colored bottle body, the silver bottle neck, the flavor labels at the bottom, and the pump head.

02 · AESTHETIC STRATEGY

Visual Aesthetics Track

Aesthetic Strategies

The silver neck and white flavor labels create a striking contrast with the bottle bodies in various colors. The metallic finish conveys a sense of sophistication and professionalism, while the vibrantly colored bottle bodies highlight the different flavors, maintaining a sense of unity despite the rich color palette.

Silver Bottleneck System

Translucent, vibrantly colored bottle

White Flavor Label

Professional, Neat, and Orderly

03 · FORM LANGUAGE

Design Language and Proportional Silhouettes

Original Styling Language

The bottle features a slender, elongated shape, with rounded, flared shoulders and a tapered mid-section. The alternating concave and convex contours along the sides create a visible rhythmic design, while also providing relatively distinct display areas for the brand name at the top and the flavor label at the bottom.

Proportions and Contour Design of the Bottle Shoulder and Body

The long neck and relatively wide shoulders create a distinctive upper profile, while the waist of the middle section tapers noticeably inward, and the lower section returns to a stable, upright silhouette. The silver neck area creates a visual contrast with the colored body, ensuring that both the screw-cap and pump-top versions maintain clear proportions.

04 · SHELF RECOGNITION

Label Display, Shelf Identification, and Product Line Organization

Label Display and Shelf Identification

The brand name is located at the top, and the white label below distinguishes products based on images of ingredients, English flavor names, and bottle colors. The consistent label placement and silver bottle neck ensure a unified look across the series, while the colors help identify the flavors.

Approach to Series Design

The current images showcase six visual themes—Orange, Citronella, Lemon, Peppermint, Strawberry, and Hazelnut—which all share the same bottle shape, silver neck, brand placement, and label grid.

Aikofu SyrupPackaging Design