MEILIN · CASE DETAILS
Tianbo Daily Chemicals - Personal CareBottle Packaging Design
Establish a clear visual identity for the personal care and hair care product line through a unified tapered silhouette, rounded protective caps, and three color schemes.
Personal Care Products
270 mL Series
Bottle Shapes and Packaging Design
01 · BRAND POSITIONING
Let's Start with Brand and Market Issues
First, let’s clarify how the project is defined, and then move on to discussions about aesthetics, design, and engineering.
Brand or Market Positioning
The current visual identity is represented by the “LADY SHOW” brand shown in the image. It differentiates products through three color schemes—yellow, pink, and teal—and conveys an overall sense of cleanliness, lightness, and everyday care.
Project Background and Design Challenges
Based on the current visual design, the project needs to distinguish three product lines within a unified bottle family, while ensuring that the translucent colors, label information, and protective caps collectively create an easily recognizable product display.
02 · AESTHETIC STRATEGY
Visual Aesthetics Track
Aesthetic Strategies
Transparent shades of yellow, pink, and blue-green form a highly recognizable color palette; the large, translucent bottle, paired with white brand lettering and a clean, minimalist design hierarchy, creates a light, fresh skincare aesthetic. The rounded protective cap softens the mechanical feel.
Transparent Three-Color System
A Light, Fresh, and Clean Aesthetic
White Information Hierarchy
Rounded Protective Cover
03 · FORM LANGUAGE
Design Language and Proportional Silhouettes
Original Styling Language
The current bottle design is distinguished by its rounded protective cap, an inward-tapered waistline, and continuous curved surfaces on both sides. The protective cap and the bottle body are connected by a curved transition; the sides taper inward before flaring out, creating a stable yet fluid contour rhythm.
Proportions and Contour Design of the Bottle Shoulder and Body
The upper protective cap has a strong sense of volume, the middle section of the bottle tapers slightly inward, and the lower section flares out again to form a stable base. The front display area is vertically seamless, and the curve where the bottle’s shoulders transition to the waist remains consistent across all three color versions.
04 · SHELF RECOGNITION
Label Display, Shelf Identification, and Product Line Organization
Label Display and Shelf Identification
Brand names, product categories, and descriptions are arranged from top to bottom; the three versions share the same information structure and are distinguished by yellow, pink, and blue-green color bars, as well as localized color accents, to facilitate quick identification when displayed side by side.
Approach to Series Design
The three products share the same base bottle shape, protective cap proportions, and front label layout; a unified silhouette serves as the brand identifier, while the bottle colors and accent colors distinguish the product lines.
Project Visual Design
07 · RELATED CASES
Continue browsing related real-life case studies
Aikofu Syrup Packaging
Examples of Pump Head Components and Series Identification.
HydroZhou Natural Mineral Water
Examples of bottle shapes and packaging from the Multi-Capacity Series.
Aldor Alcohol-Free Wine Packaging
Case Studies on Label Hierarchy and Product Identity.
Let’s build brand recognition for our next product, starting with the bottle design
Whether it’s mineral water, fruit juices, alcoholic beverages, cooking oil, or personal care and household cleaning products, we welcome you to submit your project requirements and discuss them with the Meilin Design Team.
Shenzhen Meilin Industrial Design Co., Ltd.
Establish brand identity through the aesthetics of original bottle designs,
Ensure the successful implementation of designs through engineering expertise.
We specialize in innovative bottle and packaging design for mineral water, fruit juices, alcoholic beverages, cooking oil, personal care products, and household cleaning products.
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