Product Line Strategic Planning
From a single explosive model to a high profit matrix: Meilin has 15 years of in-depth research in packaging matrix planning. Through unified visual symbols and graded bottle development, we can accurately create for you an ace product array of “flow-inducing models + profit models + image models”, which can comprehensively enhance brand premium and repurchase rate.
Use the differentiation matrix to grab every inch of the terminal shelf
The life cycle of a single product is dramatically shortening. MEDLIN DESIGN does not think in terms of traditional “single product” design, but rather in terms of the competitive environment of your category. Through systematic visual coding and container shape extension, we build an indestructible “family” packaging matrix for you. Whether it's a sinking market for volume, or a high-end gift box to elevate the brand's character, we can ensure that your brand's vision maintains absolute command in a multi-dimensional market, effectively sniping competitors.
Full price band coverage design
Familialized Super Symbol t
Anti-counterfeiting and anti-stringing structure
Three Steps to Product Matrix Planning at Merrill Lynch
1. Commercial chassis diagnostics
Deeply analyze your brand equity, competitor array and channel characteristics to identify breakthroughs for profit growth.
2. Visual Super Symbol Extraction
Distilling the unique brand DNA and modularizing it to ensure perfect extension in different bottle shapes and materials.
3. Laddered bottle development
According to the “attraction, profit, image” three major ladder, targeted development of differentiated bottle structure, to build a complete family-style moat.
Why did the top brands hand over their “product lines” to Merrill Lynch?
Rejecting internal friction: anti-degradation and anti-stringing design
The product lines of many brands are “fighting among themselves”. We ensure that high-end models have a sense of premium, and low-volume models have cost-effectiveness through strict bottle size, material segregation and process grading, so as to accurately target different segments of the customer base.
Invisible Cost Reduction: Utility Molds and Modular Components
The bottom line of strategy is profit. At the very beginning of the design process, we will plan for modular solutions such as “shared caps” and “bottles with the same base but different heights”, which will significantly reduce your total cost of molding and the pressure on the back-end supply chain inventory.
Shelf Hegemony: A Unified and Powerful Visual Array
When your entire product line is displayed on the terminal shelves, they create an oppressive “visual platoon”. With a unified family design language, they instantly grab consumers' attention and overshadow the competition.
Common Concerns About “Product Line Strategy Implementation”
We're selling our individual products quite well now, so why spend money on re-doing our product line planning?
Single explosive models are very easy to be imitated by competitors and involved in price wars, and the life cycle is getting shorter and shorter. Constructing a graded product matrix (diversion models, profit models, image models) can help you effectively establish a brand moat and cover more price bands. With the “combination punch” to resist market risks, and realize the leap from “simply selling goods” to “precipitation of brand assets”.
Does developing an entire line of products get completely out of hand in terms of later molding and package costs?
No, the bottom line of the strategy is cost control. We will design your matrix with the logic of “supply chain cost reduction” in mind. We will plan “familyized modules” for you - for example, sharing bottles with different spraying, sharing caps with the same diameter, etc. We will help you create the richest and most distinctive product with the least amount of mold cost. With the least amount of mold cost, you can create the richest and the most array of SKUs.
Our brand already has a couple of older products that are being sold, can we still do a matrixing upgrade?
No problem at all, this is exactly what Meilin is good at. We won't let you overturn your old assets wholesale, but rather, we will comb through the existing products in depth, extract the core visual genes (super symbols) with high recognizability, and then extend these genes to the new products to achieve the perfect fusion and visual unity of the old and new products.