Industry Case Studies
How to Avoid Fancy but Unpractical Packaging Design for Fast-Moving Consumer Goods
Packaging design requires coordination across distribution channels, store shelves, the supply chain, and production—it’s not just about creating visual mockups.
Project Assessment
Start by outlining the product category, capacity, materials, distribution channels, and budget, and avoid focusing solely on a single rendering.
Design Process
Determine whether to focus on original bottle design, packaging upgrades, solution adaptation, or collaborative structural refinement.
On-the-Ground Collaboration
Plan ahead for prototyping, tooling, materials, and supply chain coordination to minimize rework later on.