Packaging design for personal care products shouldn’t focus solely on the front-facing visuals. Capacity, feel, pump placement, the curvature of the bottle, and the label display area all influence the user experience.
Before moving on to visual refinement, conducting an assessment of capacity and grip feel can help reduce the need for repeated adjustments later on.
Meilin evaluates bottle design, packaging visuals, and brand identity as a cohesive whole, helping projects transition more smoothly into the prototyping and consultation phase.