MEILIN · CASE DETAILS

HydroZhou Natural Mineral WaterBottle Design

Using a unified design language and packaging identity across all sizes, this presentation showcases the visual identity of the 520 mL, 5 L, and 12 L natural mineral water series.

Natural Mineral Water

520 mL / 5 L / 12 L

Bottle Shapes and Packaging Design

01 · BRAND POSITIONING

Let's Start with Brand and Market Issues

First, let’s clarify how the project is defined, and then move on to discussions about aesthetics, design, and engineering.

Brand or Market Positioning

Based on the available materials, we can confirm that this is a natural mineral water series offering three different bottle sizes. The different sizes are presented with a unified visual identity through similar bottle textures, front-facing visual contours, and packaging copy.

Project Background and Design Challenges

The 520 mL, 5 L, and 12 L products differ significantly in capacity, size, and usage. The current visual identity uses recurring design motifs and packaging language to present the three sizes as part of a single series while preserving their individual forms.

02 · AESTHETIC STRATEGY

Visual Aesthetics Track

Aesthetic Strategies

The transparent bottle and the black-and-gray outer box create a clean, understated visual tone; the off-white text and yellow capacity labels establish a clear hierarchy against the dark box. This description is based solely on existing project images and does not replace an unverified brand strategy.

Transparency and Restraint

Dark-Colored Outer Box System

Off-White Information Hierarchy

Capacity Color-Coded Identification

03 · FORM LANGUAGE

Design Language and Proportional Silhouettes

Original Styling Language

As seen in the current visuals, a texture resembling slanted folded surfaces runs along the bottle’s body, with the label information converging at the front in a teardrop-shaped main visual area. The same design motif is applied across different sizes, creating a cohesive family identity.

Proportions and Contour Design of the Bottle Shoulder and Body

The 520 mL size features a relatively slender, portable design; the 5 L and 12 L sizes have larger bottle bodies and include a carrying handle at the top. The overall silhouette of each size is adjusted according to its capacity, while maintaining consistency in the diagonal texture and the visual elements on the front.

04 · SHELF RECOGNITION

Label Display, Shelf Identification, and Product Line Organization

Label Display and Shelf Identification

The teardrop-shaped front section creates a stable visual focal point, while the diagonal texture produces shifting light and shadow effects on the transparent bottle. The black-and-gray outer box, off-white text, and yellow volume markings further enhance the series’ brand recognition.

Approach to Series Design

The three sizes are not simply scaled proportionally; instead, their contours and top shapes are adjusted based on their volume and intended use, while retaining the same texture, front visual area, and hierarchy of packaging information to ensure consistency across sizes.

HydroZhou Natural Mineral WaterBottle Design