CASE DETAILS

Fanglei Rose Beverages
Packaging Design

Beverages & Dairy | Packaging Visuals / Category Identity | PET / Label Design. Flower-infused beverage products must balance flavor appeal, appeal to female consumers, and shelf recognition.

Beverages and Dairy ProductsPackaging Design / Category IdentificationThe case materials have been organized.
Real-Life Examples of Packaging Design for Fanglei Rose Beverages

Project Overview

Present key information regarding the project background, design objectives, and implementation plan.

Customer Pain Points

Floral beverage products must balance flavor, appeal to female consumers, and shelf visibility.

Solution Summary

Develop a light and clean packaging visual system based on the characteristics of the rose product category.

Basic Information

Beverages and Dairy ProductsPackaging Design / Category IdentificationPET / Label DesignThe case materials have been organized.

Design Highlights

Explain the design priorities from four perspectives: recognition, presentation, structure, and implementation.

01

Bottle Shape Recognition

Create a product design that is easier to remember.

02

Tag Display Area

Make brand, category, and capacity information clearer.

03

Shelf Display Effects

Consider the consistency of in-store displays and product line presentations.

04

Feasibility of Implementation

Pay close attention to the structure, materials, and sample production discussions early on.

Visual Presentation

Images are now confined to the content area and no longer span the entire browser window.

Real-Life Examples of Packaging Design for Fanglei Rose Beverages
Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
Real-Life Examples of Packaging Design for the "Little Foreigner" Dairy Product Series
Real-Life Case Study Images of Mingyuexin Beverage Packaging Design

Deliverables

Let customers know that what they are purchasing is design services and implementation support, not off-the-shelf bottles.

Bottle Orientation

Recommendations regarding outline, proportions, capacity, and display area.

Packaging Design

Label, color, series, and information hierarchy design.

Structural Detail Design

Compile structural recommendations based on discussions regarding prototyping and mold making.

On-the-Ground Collaboration

Coordinate design documentation, supply chain communication, and the product launch schedule.

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