How to Avoid Fancy but Unpractical Packaging Design for Fast-Moving Consumer Goods

How to Avoid Fancy but Unpractical Packaging Design for Fast-Moving Consumer Goods

If FMCG packaging design focuses solely on visual impact, it’s easy to overlook actual distribution channels, materials and manufacturing processes, information hierarchy, and the product launch schedule.

A reliable packaging project requires first analyzing the product category, target audience, price range, distribution channels, and design constraints before moving on to the specific visuals.

Meilin emphasized that industrial design for bottle shapes, packaging visuals, and implementation should be advanced in a coordinated manner to help the project reduce uncertainties in communication from design to market launch.

This article serves as an introduction to the methodology; the team may continue to supplement it with real-world project experiences and images in the future.